Background
Client: A major sports franchise through Presidio
Service Provider: GlobalXperts (Managed Services)
Year: 2023
Solutions: Managed Services
Challenge
The national sports franchise struggled with unreliable live streaming during games, leading to buffering, latency issues, and outages. This negatively impacted fan engagement and potential revenue.
Solution
- Real-Time Monitoring: 24/7 tracking of KPIs such as bitrate and latency for proactive issue resolution.
- AWS Media Services: AWS Media Connect, AWS Elemental Live, AWS Media Live, and AWS S3.
- Subjective Monitoring: Broadcast professionals ensured smooth streaming and rapid issue resolution.
- Configuration & Maintenance: Pre-game testing, resource deployment, and real-time adjustments during events.
- Data Insights: Post-event analytics optimized future content strategies.
Results
- 85% Reduction: Buffering and latency issues.
- Increased Engagement: Longer watch times and positive audience feedback.
- Revenue Growth: New monetization opportunities and stronger brand reputation.
- Cost Savings: 70–80% reduction in infrastructure costs through AWS.
- Operational Efficiency: 60% workload reduction through automation.
Key Takeaways
- Proactive monitoring and rapid issue resolution ensure seamless live streaming.
- Data-driven insights improve audience engagement and revenue opportunities.
- Managed services reduce operational burden and improve overall efficiency.